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The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us [Unabridged] by Christopher ChabrisMy rating: 3 of 5 stars
It now seems quaint the invisible gorilla video, but this book helps to make plain how important and revealing that was, and the site holding all the videos is a great asset to the book. In the spirit of You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself, this book humbles the reader with the unreliability of our senses and brains. There are a lot of enlightening historical tidbits here I didn't know, like that JamesVicary's experiment using subliminal messages in a movie theatre to sell popcorn and Coke was a fraud, muddying the waters and adding fasle support for our inflated sense of attentiveness.
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