Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
My rating: 3 of 5 stars
An enjoyable, quick easy read detailing a lot of human behavior experience differenting market from social norms, how free is vastly different from any cost, universality of dishonesty, and our image to others can trump our own self interest. The framing and architecture of each guerilla experiment is itself enlightening and entertaining.
This audiobook comes with a PDF that can be printed, but I didn't find it necessary.
View all my reviews
No comments:
Post a Comment