What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears by Frank LuntzMy rating: 4 of 5 stars
Dr. Frank I. Luntz draws on experience as a secret shopper, focus group runner, and consultant in industries as varied as automotive, financial services, and more. While much of this 2009 book talks about the rise of Obama, the wisdom from industry and of the American consumer has much broader value and keeps this work from being very dated. Certainly entrepreneurs and marketers will find much value here. There is sociological knowledge in the assessment of thoughts and motivations of the tech-savvy young and the politically important seniors. Luntz leads this all and summarizes to a family values and back-to-religion culmination that doesn't reach me while I very much appreciate his impressive insights into workings of the American consumer and voter.
View all my reviews
No comments:
Post a Comment