Googled: The End of the World as We Know It by Ken AulettaMy rating: 3 of 5 stars
This is a nice follow-up to The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture as this has a lot of detail on how Google has used its position and immense resources after dominating Internet searching. This includes a lot of failures (Orkut, print & radio ad sales) and, at least at the time, questionable advances (book scanning, Youtube). It does seem to make a strong case that Google reaped an outside bonus for mapping the Internet and has not followed up with creating anything new, truly valuable.
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