Review: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle

My rating: 3 of 5 stars



John Battelle, having helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom, has the credentials and background to tell the story of searching the internet for fun and profit, by he could have chosen a better narrator than himself for the audiobook version.

The earliest history of searching especially the rise and fall of such early fore-runners as Lycos, Excite and Alta Vista is very interesting. The book's final act is a look forward, but the at Internet speeed, this book published in 2005 is already dated with many of the questions asked abouit Google Books already answers and the hype of the semantic Web already a tale of dated and dashed hopes.



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