Monday, April 3, 2023

Review: The 48 Laws of Power

The 48 Laws of Power The 48 Laws of Power by Robert Greene
My rating: 3 of 5 stars

KEYS TO POWER
Using words to plead your case is risky business: Words are dangerous instruments,
and often go astray. The words people use to persuade us virtually
invite us to reflect on them with words of our OWO; we mull them over,
and often end up believing the opposite of what they say. (That is part of
our perverse nature.) It also happens that words offend us, stirring up associations
unintended by the speaker.
The visual, on the other hand, short-circuits the labyrinth of words. It
strikes with an emotional power and immediacy that leave no gaps for reflection
and doubt. Like music, it leaps right over rational, reasonable
thoughts. Imagine the Moon Doctor trying to make a case for his medical
practice, trying to convince the unconverted by telling them about the
healing powers of the moon, and about his owo special connection to a distant
object in the sky. Fortunately for hirn, he was able to create a compelling
spectacle that made words unnecessary. The moment his patients
entered the beer hall, the image of the moon spoke eloquently enough.
Understand: Words put you on the defensive. If you have to explain
yourself your power is already in question. The image, on the other hand,
imposes itself as a given. It discourages questions, creates forcehll associations,
resists unintended interpretations, communicates instantly, and
forges bonds that transcend social differences. Words stir up arguments
and divisions; images bring people together. They are the quintessential instruments
of power.
The symbol has the same force, whether it is visual (the statue of...


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